Testing helps you avoid the dreaded blank box:Īssuming your business and brand lend themselves to emojis (not all do, of course), emojis can be a creative way to brighten up your email marketing. What looks perfect on an iPhone may look even better on a desktop, and may not even appear on an Android. Of course, you’ll want to use emojis that look the best across the most devices. Because different operating systems, browsers, email clients, and devices all display emojis in different ways, be sure to test your emoji-laden email campaigns before you send them. Text will always show up as text even if the font displays incorrectly, it’s still readable. And while emojis in subject lines are fairly common these days, they’re still rare in the bodies of emails - meaning you will get extra attention if they’re done well. Wesley Hilliard There are 37 new emoji in iOS 15.4 6 The iOS 15.4 developer beta has support for Emoji 14, which includes 37 new emoji like melting face, heart hands, beans. Don’t hesitate to use emojis to greet your readers, sign off at the end of a message, or create a break in your text. “When words fail, emojis speak” is an oft-quoted truism of the internet. They can also add a little life to an otherwise standard marketing message, like here:Įmojis in subject lines also help your emails “pop” when your reader scans his or her inbox and sees line after line of text. Some Apple devices support Animoji and Memoji.
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Why spell out that you have happy news to share when a smiley face or other sunny emoji says it instantly? Emojis also save space, helping keep your subject lines below the magical 49-character threshold that boosts open rates. Clapping Hands Sign Emoji Two hands clapping emoji, which when used multiple times can be used as a round of applause. Apple Emojis displayed on iPhone, iPad, Mac, Apple Watch and Apple TV use the Apple Color Emoji font installed on iOS, macOS, watchOS and tvOS. Now that one of the world’s leading museums has officially recognized their cultural significance, and given them a gloss of high-culture cache in the process, how can you put emojis to work for you? Use emojis in subject linesĮmojis convey thoughts and feelings in a flash, so they can be great hooks for subject lines. What we’ve never considered, though, is that some of those campaigns may have actually contained works of art.īut now that New York’s Museum of Modern Art (MoMA) has acquired the original 176 emojis developed in 1999 as part of its permanent collection, it might be time to start framing those campaigns.Įmojis, as you are surely aware, are the ubiquitous faces, icons, and other colorful pictures that adorn every phone and email, text, and social media app in existence. We’ve all felt proud of email campaigns we’ve sent, whether because they’ve had phenomenal open rates, spurred strong sales, or simply looked great.
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